This article appears in the February issue of Life. This is what the start of ant season looks like for Caleb Mathis and Caroline Puri: it is a Monday in January, in the middle of the school year, just minutes before their new store, Flirt Prom and antopens for the day at noon, but already a mother is waiting outside with her daughter.
She was the one working at Bravura, the bridal and prom fashion boutique store formerly in The Collection, while a senior at West Forsyth High School. Mathis, who went to Forsyth Central, would periodically stop by Bravura to visit Puri, and they always marveled at the structure of the store and the volume of business. They also started dreaming of how they would do things if they owned something similar.
A year went by, and still, the store was empty, and so Puri and Mathis called to ask about its availability. Indeed, in March ofthe couple announced on social media that they were opening Flirt. Eight months later, on Nov. Puri and Mathis found out that opening a business is hard.
Taking inventory of dresses, which arrive at the store one per box, can be a physical slog. But the couple also found that they make a good team. Mathis has loved the sales side of the business.
Once, when Mathis was shopping for inventory at a store in Ohio, he remembers the owner laughing at him. They see their youth as an advantage. For example, when internet make-up artist James Charles recently released a new product, the couple promptly bought 50 sets to give away free with the purchase of a dress. Customers flocked to Flirt. The make-up sets were gone in a week.
They bring a fresh perspective to this industry, and they know what the girls like. The duo has big dreams for Flirt. They can see having more store locations and possibly expanding the store to offer product beyond prom and ants. One day they want to work with Miss USA. Send a News Tip. Bill Pay. Best of Forsyth. Log In. Subscribe For more great content.
Pyyntöäsi ei voi käsitellä
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Caleb looks up from the front desk computer. Puri and Mathis approached her about taking it over.